Thats how it seems!
HP MagCloud is a website where self publishers can sell print versions of their patterns, the buyer chooses the pattern they want and buys it directly from MagCloud, who then print and mail the pattern to the buyer.
The pattern is printed on heavy, high quality glossy paper in full colour and is nicely bound. The charge is slightly higher than for a .pdf however the printing/binding quality more than makes up for what it would cost to print/bind at home, and you get a free digital download version with the print copy.
The postage charge is around $1.32US for buyers in the USA, however can be up to $8.00US (for USPS postage) for NZers. I will be offering printed patterns in LYS in NZ later this year to reduce this cost for NZers.
My latest pattern is Aria